Build your retirement on a solid keystone.
Bill Riggs helps families plan for retirement income, protect what they have saved, and prepare a legacy for the people they love, using annuities and life insurance.
Insurance products only. No pressure, no obligation.

Planning that fits your family
Every family's numbers are different. Bill takes the time to understand your goals, then walks you through insurance options that may fit them.
Retirement Income Planning
Explore how an annuity can be used to create a stream of income for retirement, based on the terms of the contract you choose.
Protecting Your Savings
Review insurance options designed to help protect money you have already set aside for the years ahead.
Life Insurance and IUL
Learn how life insurance, including indexed universal life (IUL), works, what goes into a policy, and how policy loans work.
Legacy and Family Planning
Plan ahead so the people who depend on you are cared for, with life insurance built around your family's needs.
Your free consultation in 3 simple steps
No cost and no obligation. Just a clear conversation about your goals.
Reach out
Answer a few quick questions, then pick a time that works for you.
Talk it through
Bill listens to your goals, your timeline, and your concerns about retirement and your family.
Review your options
Bill shows you insurance options that may fit, explains how they work in plain language, and you decide what is right for you.
The Policy Blueprint
Bill walks through real examples on the Keystone Lifetime Planning YouTube channel.
What does it look like to put money in a policy and actually use it?
Bill shows a plan he put together: what goes in, what is borrowed, and what it costs. Then he walks through the five steps of setting up a policy around your numbers.
Visit the YouTube Channel
Meet Bill Riggs
William "Bill" Riggs is a licensed insurance agent. He has worked in financial services for over 30 years, and since 2020 he has been a partner at Common Sense Financial.
Family comes first for Bill. He and his wife raised five daughters, and he brings that same care to helping other families plan for retirement and protect the people they love.
- Licensed for life, health, and annuity insurance
- National Producer Number (NPN) 1161886
- Partner, Common Sense Financial, since 2020
- Over 30 years in financial services
Schedule your free consultation
Answer a few short questions, then pick a time on Bill's calendar. The consultation is free and there is no obligation.
- Takes just a few minutes
- You choose the time
- Insurance products only, no pressure
Request Your Free Blueprint Consultation
Start with a short questionnaire about your goals and timeline. If it looks like a fit, you can book a time with Bill right away.
Start My Free ConsultationFree and no obligation. Picking a time does not commit you to buying anything.